Blog Post or Publish as Article?

Being that viral marketing is all the rage and highly effective at passively spreading the word on your opinion, or for promotional purposes, article writing has grown in popularity amongst internet marketers. Considering the amount of time and 'labor' it takes to research, organize, and compose an article, the million dollar question here is how to 'maximize' the return off your efforts. Plainly speaking, how can you use an article you toiled over for not only 'publication purposes' via RSS but also for your own blog post and side step the duplicate content policies?

Well one approach you can follow without violating any policies would have you make a blog post first and assuming that you've pinged all the directories, wait 24 hours and then submit your article to as many directories as you wish. This way the directories would already recognize you as being the author.

Another approach would be to include the url of your blog in the resource box, (about the author) of your submission to the article directories. With this back link to your blog , the original content is now being referenced and you're 'covered'.

At this point lets 'step back' and look at yet another approach which, in my opinion, would address exactly what it is we're trying to accomplish.

When submitting to article directories, there's a certain protocol that needs to be followed or your article will not get published. The length of your article is one factor directories consider. Referencing other sources of information such as websites within your article is also a negative factor that directories will frown upon. When making a blog post you can make it as long or as short as you please. Adding personal insights or url's is also your choice. It is after all your blog. If you are so inclined and feeling passionate enough about your posting you can even go into a 'Dennis Miller' rant.

My suggestion is this: compose the post for your blog first with all the 'personality', insight, and references you may want to add. Then after allowing the 24 hours for your post to 'circulate' submit to the article directories a 'recomposed' version of your post. This 'new' version may mean 'cleaning up ' the posting by removing any included references, altering it length accordingly, and rewording it to make it more appealing to the more mainstream readers you encounter thru article publication as opposed to readers of your more personalized blog.

Adopt the mindset that one is a casual blog posting while the other is an article which generally is more structured. Reworking your post should take minimal effort since you've already got the content laid out and the end result will be that although the general content of both will be similar it's doubtful that it would be viewed as 'duplicated' content. With a minimal amount of effort you've insured that both your blog post and your article are appealing to their respective targeted audiences getting you maximum results for your efforts!

TJ Philpott is an author and Internet entrepreneur based out of North Carolina. For additional success tips and a free guide that demonstrates how to find both profitable markets and products visit: http://blogbrawn.com