You Can Double Your Online Business by Using a Blog

Even though traffic to your website isn't a guaranteed entity, one thing is.

If you post good, quality content with the right keywords on your blog, Google will notice. Then depending on how long people stay on your site, Google will decide if you're an 'authority' on your niche topic.

If this happens, Google will index your site and literally thousands of people can then find it. This means that many quality prospects will visit your business online daily.

However, Google can be merciless at times. It's kind of 'moody'.

If Google changes its algorithm or makes the standards for a so-called "authority blog" higher and yours no longer fits within these standards, you may be out of luck. Of course, Google also does not tell you what that standard is, exactly, so it's not as though you can adjust your own behavior accordingly.

What does that mean? Traffic can disappear just like that.

Fortunately, Web 2.0 is now on the scene, and it can be much more effective and much quicker than a search engine (even Google) in ensuring you get a lot of traffic. Blogs, therefore, mean that you as a business owner can take full advantage of Web 2.0.

David Ledoux explains how he gets over 10,000 visitors to his blog, with over 7000 of those coming from social bookmarking sites. Have a look at Vitale's Hypnotic Marketing (http://www.nitromarketing.com/blog) 2.0 bonus interview for the full report.

What does that mean? If David had simply sat back and waited for Google or another search engine to recognize him, he'd be getting less than half the traffic he's getting at the present moment.

Sites such as Stumbleupon.com, OnlyWire.com and Digg.com let you share your blog posts and articles with millions of viewers with one simple push of a button.

In addition, these social bookmarking sites are free and can produce amazing results if you use them properly.

Regardless, there are some things you keep in mind before you submit blog content willy-nilly. How effective your blog is largely depends on those sites' community members.

In these communities, democracy is key. People vote your blog article up or down. If enough people like it and vote it up, the article becomes highly visible, which means that you get more traffic. It depends on your content and its quality.

If you blog with marketing in mind and you write things that really sound like ads or otherwise come across as very self-serving or otherwise scream "marketing," people will run away. Advertising and marketing (http://www.nitromarketing.com/blog) really have no place when you share content on the site. People don't like to be sold "to," so you shouldn't try it.

And yep, you have to make content interesting. Boring just won't do. Keep your content engaging, funny, interesting, or whatever particular pull is appropriate for your venue. You can play your blog articles back into your product or service in some way, but do it creatively and without "selling" to people.

A great technique is to create articles based on the calendar. Holidays, events, and seasons can be very interesting topics to write about. Writing about things going on currently in the news is also very effective.

Joe Vitali wrote a blog called "Desperate Valentines," in which he stated 15 things you could do if you were alone on Valentines Day. He launched that blog on February 14th and what do you think happened? Once he submitted it to Digg.com, he generated almost 20,000 unique hits to his blog.

The possibilities are literally endless, so make sure you blog to take advantage of this key component in Internet marketing (http://www.nitromarketing.com/blog), gone Web 2.0.

Dr. Joe Vitale and David Ledoux use Blogs and Web 2.0 strategies to multiply their businesses quickly; to find out how, check out their bonus interview over at Hypnotic Marketing (http://www.nitromarketing.com/blog).